There are tons of ways to make money on your blog, but this post will be focusing particularly on how much do bloggers make through sponsored posts. As research shows fashion bloggers typically earn £1,116 a year, but with so many variables, such as domain authority, social following and unique monthly page views, it’s hard to know what to charge – especially when it’s become such a taboo.
I decided enough was enough. I put together a little Google survey and shared with all my blogging friends to find out the facts, how much do bloggers make? So I have to thank everybody that took the time to fill out my questions, I know you were all really excited to see what the results were, so here we go!
We had a great mix of fashion, beauty, lifestyle, parenting and foodie bloggers taking part in the survey, and luckily they ranged from newbies to veteran bloggers, which is great because I thought this would be the downfall – subsequently, the results would be quite fair. Below are the questions I asked over a three week period:
What category does your blog fall under?
How old is your blog?
How long until you started making money?
What is your DA score?
How many Twitter followers do you have?
How many Facebook followers do you have?
How many monthly unique views do you have?
How much do you charge for a sponsored post
These results didn’t only offer me insight to how much bloggers make through sponsored post, but it also suggested some interesting facts. By analysing the results for the category question, it was apparent that bloggers found their niche after one year of writing. I’m digressing..
The average blogger that took part had been running their website for 3 – 4 years, and first start making money on their blog under 1 year with a domain authority between 25 – 40, an average of 3,396 Twitter followers, 1,231 Facebook fans and 18,638 unique monthly visitors.
The blogger with the highest domain authority (who shall remain anonymous!), was a fitness blog over 5 years old with a domain authority of over 40, and 7,700 Twitter followers, 6,800 Facebook and and 200,000 unique monthly visitors.
The new kids on the block, with blogs under 1 year old and domain authority <10 – 25, with an average of 552 Twitter followers, 627 Facebook fans and 1,575 unique monthly visitors were still not ready to start charging. However, bloggers just a few months old in the 1 – 2 year bracket with domain authority of 10 – 25, an average of 4,478 Twitter followers, 903 Facebook fans and 5,217 unique monthly visitors were already charging an impressive £80 – £100 per sponsored post.
Based on these results I’ve made a rough table to indicate how much bloggers are charging at the moment. This doesn’t dictate how much you should be charging, but this may help you understand where you should position yourself based on your unique monthly visitors, followers and authority of your domain.
Check your domain authority here
Alas! Remember every opportunity is unique; although I only work with brands that I value, sometimes I charge less if i had an existing relationship with them or if they have something more to offer, such as a social share (if they have a monstrous following, this can sometimes swing it without a penny being mentioned).
What do these results really mean?
As the world of blogging is ever-changing, our worth and value as influencers are rising. I’ve seen some blogs develop into high quality publications and become full time careers! Sometimes we forget to look up and see how far we’ve come.
When was the last time you evaluated your sponsored post rate?
So interesting to see isn’t it? I definitely am in the lowest bracket still, some bloggers go crazy from almost the outset, I don’t know how they manage it! Alice xx
http://www.woodenwindwosills.co.uk
Thats interesting. Not many people will tell you how much they earn.
Interesting post!
Thanks Ashleigh! Do you have a blog? 🙂 xx
Very Interesting I never really thought about bloggers earning money from blogging
Lots of blogs don’t have disclaimers but often receive things for free on their blog! I think it’s great that people can make money from home doing something they love xx
Very interesting article!
So pleased that you liked the article, Liz! xx
Fascinating article.
Glad you like it! I tried to make it as detailed as possible 🙂 xx
Wow – thank you for sharing that! very interesting indeed but I wonder how many do it purely for fun and freebies ? what are the products worth that you try out and blog about ?
Hey Tracey! Thanks so much! 🙂 I did it initially to build up my analytical skills and flex my creative muscles, as I work in digital marketing. But overtime it’s become so much more than that, and I enjoy all aspects of it!! xx
I have sent a link to my sister who has a blog
Great! What is her blog? I’d love to check it out xx
Really interesting, never quite understood how blogging worked before.
Glad you enjoyed it and it offered you a bit of insight 🙂 xx
It’s interesting to see how much money can be made by blogging – if you can get the right sponsor you can do very well
Absolutely! It’s great to see that bloggers are paid, as they should be, when promoting big brands! xx
interesting, blogging is harder than it looks!
So interesting. I really want to start a blog.
Wow what a fabulous post i really loved reading this x
I think you work very hard for your money
Thank you! I’ve gotta say, I agree – I always work on my days off, I think I need to learn to switch off!xx
I would love to set up a blog for my children to keep our memories (not to make money) but I don’t have a clue where to start, I visit a few parenting blogs and their websites have some great tips xxx
This is really interesting, it’s great to see some benchmark figures.
Interesting article – didn,t understand it all though !
Interesting making money from your interests
Great post, really informative just a shame my blog doesn’t make anywhere near that amount.
What’s your blog? I’d love to check it out xx
Definitely something to think about. I’ve been going back and forth on the idea of starting a blog for ages.
Very interesting post. You never usually see this sort of information, so thank you.
This is very interesting, I had no idea people made this much money off blogs!
This blog was an eye opener!!!! I have two (neglected) blogs! This post have encouraged me to re-visit them and to blog more often! I don’t know why I don’t blog more often – I always have SO much to say!!! Hahaha 😉
Interesting to read about how money can be made out of something you love doing.
Thank you for this, it’s very interesting. I slacked off with my blog last year and one of my resolutions was to start up again. I can’t think that I’d ever make anything from it though. I’m glad you do :o)
Thank you so much for these information. It’s really useful!
– Myrra (https://myrrazenkate.com)