Social media is one of the most powerful platforms to maximize your blog’s exposure. It’s not only where your content gets read and shared; social media is where you interact with your followers, and continue to grow.
Are you an aspiring blogger? Is your social media strategy not quite making the headlines?
Every blogger will tell you, you’re not alone. Social media can be overwhelming, not to mention time-consuming but you’re not expected to go it alone. Certainly not when there are hundreds of social media tools ready and waiting to help you on your way.
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I swear by four tools to help me plan, schedule and analyse the performance of my social content.
What Are the Best Social Media Tools for Bloggers?
Coschedule: Planning Your Social Copy
Striking social copy and an outstanding headline are important for any well performing social post. It’s part of the reason any user will bother to pay attention-so make it good.
Coschedule has two great tools to help you nail your social copy:
1. Headline Analyzer
2. Social Message Optimizer
Headline Analyzer
Coshedule’s Headline Analyzer tool does exactly what it says on the tin. It analyses your headlines. Cool right?
The tool grades your headlines on a score from 0-100. The higher the score, the better, and more click worthy the headline.
So, once you’ve written your masterpiece, give your headline a quick check through the analyser tool before you go ahead and share away on social.
Social Message Optimizer
A punchy, heartfelt message brings personality to any social post. I discovered the Social Message Optimizer which really helps to refine my social messages and get to the point.
Similarly to the Headline Analyzer tool, the Social Message Optimizer grades your message, listing recommended actions to improve social messages for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+.
The best thing about Coschedule is it’s free to use. You’ll need an account to gain access, but if you can deal with the odd promo email every now and again, it’s well worth it.
Hootsuite: Schedule Your Social Media Posts
Posting regularly is so important for your social media strategy. If you’re part of Dolly Parton’s 9-5 clan, scheduling your posts is essential. I like how easy Hootsuite is for this. Simply input your social message, shorten your link and schedule a time for your post to release.
Top tip: Remember the rest of the world runs on a 24-hour clock, so, if you want a post to go out at 3pm, set your time for 15:00. I always forget and end up sharing posts at 3am, which has little impact on my social media strategy. Duh.
With HootSuite, you can opt for the freebie version, which allows you to connect up to three social profiles, or a paid version. I’m cheap so I use the free version which works perfectly fine for what I need it to do.
Buzzsumo: Analyse Your Social Content Performance
A crucial part of any social media strategy is to analyse the performance of your content. If you don’t analyse, you’ll never know what works.
Buzzsumo is a content analysis tool which assesses social shares and highlights key influencers in a range of niches. I also find it useful for coming up with new content ideas too.
Unfortunately, Buzzsumo is a paid service with plans starting from $99 a month, but the tool does offer you a lot for your money in my opinion.
How do you Manage your Social Media?
Social media can be overwhelming when you’re going it alone. How do you manage? Whether you’re using different tools or no tools at all- drop me a message below. After all, sharing’s caring 😉
About the Author
As well as being a stereotypical, Oasis loving Mancunian, Carina Parry-Stevens is a Digital Marketing Exec, and author of UK lifestyle blog, Manc Madam. Carina’s new to the blogging scene, make her feel welcome and tell her what you thought of her guest post over on Twitter!
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